Black creators have played an important role in contributing to the success and creativity of social media platforms. In 2020, several social media platforms launched initiatives to recognize and support Black creators.

Black creators have been critical in social media platforms generating the momentum that they have in recent years. Whether that be by creating new trends, posting content that creates movements, or simply thinking of new ways to entertain. Social media sites have finally recognized the need to use their resources to give back to the underrepresented Black content creator community.

Several social media sites have introduced unique funds…


TikTok has taken the social media world by storm since coming into the scene in 2017, with over 800 million active users to date. This is all great, but the question that always sticks out on apps like this is: “how do all these creators make money?”

Written by Justin Patterson

There are 4 main ways of making money on TikTok. I want to start this by talking about one of the more obvious ways of making an income on TikTok:

Brand deals

Yes, this means influencing on TikTok. An influencer, simply put, is an individual who has the ability to affect…


We caught up with Jenn to find out more about her creator journey. See how she’s been able to build her YouTube channel to over 111k subscribers and 15 million views!

Written by: Emily Campbell

Q: Tell us a bit about you and your channel

A: Hi! My name is Jenn and I been making YouTube videos since I was 14 years old. I started my channel just by posting random videos that I was passionate about or interested in, and since then my Youtube channel has grown to over 111k subscribers and 15 million total views!

Q: What inspired you to start your channel?

A: Ever since I was a little kid, I loved being in front…


Life at a start-up can look different every single day, and that is no different at Backr. In this blog, I will walk you through the highs, lows, and everything in-between throughout my time at Backr!

Written by Justin Patterson

Everyone has heard all the many benefits of not just starting your own company but also joining an early-stage start-up. You get to escape the 9–5, work with like-minded individuals, and actually make an impact. However, we also all hear the cons of the start-up life: long hours, the potential of the company failing, and the initial pay cut.

I…


Any type of viewer is important for a YouTuber, however, an advocate is someone who not only watches your videos but encourages everyone around them to watch as well. These are the type of audience members that are crucial for success! Read below to find out how to convert your viewers into advocates.

Written by Justin Patterson

Passive viewers are audience members who will periodically watch your videos but will not engage with you in any way or share you with their own following. This type of audience member is important, as realistically, the majority of viewers will be passive…


Every content creator has a unique story. In this series, we interview creators to highlight why they started creating! For the second installment of the series, Liam Martyn talks about his experiences as a new YouTuber!

Written by Justin Patterson

Tell us a little about yourself

My name is Liam Martyn and I’m a 23-year-old Canadian guy who is passionate about family, running businesses, and learning new things to hit my goals in life. A few key things about me: I’ve been documenting my life every week for over 5 years. I am very hopeful for the future and aim…


The beauty of content creation is that all you need to start is a smartphone and an internet connection, however, it takes more than that to become successful. In this blog, we will take you through the best tips to not only start content creation but how to excel at it as well.

Written by Justin Patterson

2020 has taught us that life is unpredictable and that your plans can go up in the air in seconds. This can be a great lesson for all aspects of your life: live in the moment and don't plan too much out about…


Don’t understand or see the advantages of using TikTok? Well, this article is for you! As it is here to stay and these are all the reasons why you should care about TikTok as a creator in 2021.

Written by Justin Patterson

Unless you have been completely disconnected from the social world for the last year, you have probably heard of the video-sharing social medial platform called TikTok. However, we will assume that you have not heard anything about this platform.

TikTok is a video-sharing social networking platform and one of the fastest-growing social media apps in the WORLD! The…


Wow, a lot happened in 2020. Let’s look at what Backr was up to, and what we’re excited for going into the new year!

Written by Emily Campbell

Backr 2020 year in review and what’s next
Backr 2020 year in review and what’s next

When January rolls around, it feels like the perfect opportunity to reflect on the past year. And boy, this year feels like a lifetime. We’ll be looking at Backr’s journey over the last year, what we do to effectively work remotely, and what’s coming next in 2021.

Then vs now: how far we’ve come

In January 2020, our co-founding team was based in Kingston, Ontario. We had an office on Queen’s University campus and had barely started development. We…


With all the free time on our hands in 2020, people not only picked up new hobbies but also spent more and more time on YouTube: this article is dedicated to those YouTubers that made 2020 more bearable for our team.

Written by Justin Patterson

2020 has been quite the year, hasn't it? From a global pandemic, endless lockdowns, worldwide protests, and conflicts, this year had it all. At the heart of this year was spending more and more time away from real social interaction and instead, being stuck behind a computer. …

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Building audience engagement strategies for content creators. Come check us out backr.ai

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